Imagine you’re sitting at a coffee shop with a friend, telling them about your new business. You’re excited and passionate about what you’re doing, and you want to share that with them.
You don’t start by saying, “Buy my product!” Instead, you tell them about the problem your product solves and how it can make their life better. You share stories about other customers who have benefited from your product. And you listen to their feedback and answer their questions.
That’s what marketing is all about. It’s about building relationships with potential and existing customers and communicating your value proposition in a way that resonates with them.
Here are a few tips:
- Be genuine. People can spot a fake from a mile away. Be genuine in your marketing messages and let your personality shine through. For example, the clothing brand Fab India uses its marketing campaigns to showcase Indian culture and values. This makes the brand relatable to its target audience and helps to build trust.
- Be helpful. Think about what your customers need and want, and then create content that is helpful to them. For example, the healthcare company Apollo Hospitals publishes a blog with articles on health and wellness topics. This content is helpful to Apollo’s target audience and helps to position the brand as an expert in the healthcare industry.
- Be interesting. People are more likely to pay attention to marketing messages that are interesting and engaging. For example, Airtel uses its marketing campaigns to tell stories about its customers. This makes the brand more relatable and interesting to its target audience.
- Be personal. People are more likely to respond to marketing messages that are personal to them. For example, Amazon uses its marketing campaigns to recommend products to its customers based on their past purchase history. This makes the customer experience more personal and convenient.
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And a few examples of marketing:
- In 2017, the Indian government launched a campaign to promote the use of digital payments. The campaign featured a talking ATM machine that would explain the benefits of digital payments to customers.
- In 2019, the clothing brand Fab India launched a campaign called “Share the Fab.” The campaign encouraged customers to share photos of themselves wearing Fab India clothes on social media. The campaign was very successful and helped to increase brand awareness and sales.
- In 2020, the e-commerce company Flipkart launched a campaign called “The Big Billion Days.” The campaign featured exclusive discounts and offers on a wide range of products. The campaign was a huge success and helped to Flipkart become the leading e-commerce company in India.
These examples show that the key is to understand your target audience and communicate your value proposition in a way that resonates with them.
Building Relationships:
Instead of just focusing on selling products or services, businesses should focus on building relationships with customers. This can be done by creating content that is helpful and informative, and by providing excellent customer service.
For example, the Indian food delivery company Zomato has a blog that publishes articles on a variety of topics, including restaurant reviews, food trends, and recipes. This content is helpful to Zomato’s customers and helps to position the brand as a trusted authority on food.
Another way to build relationships with customers is to provide excellent customer service. This means being responsive to customer inquiries, resolving customer problems quickly and efficiently, and going the extra mile to make customers happy.
For example, the Indian airline Vistara is known for its excellent customer service. The airline’s staff is always willing to go the extra mile to make passengers feel comfortable and relaxed.
By focusing on building relationships with customers, businesses can create a loyal customer base that is more likely to buy from them again and again.
To sum up
Marketing is a complex and ever-evolving field, but the basic principles remain the same: understand your customers and communicate your value proposition in a way that resonates with them.
By using the tips in this article, you can start to market your business more effectively and build relationships with customers that will last a lifetime.
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